Hyundai Card came to Mojo for a stunty social-first campaign to promote their Boutique credit card line. We wanted to create something unique that laddered back to the fact that Hyundai Card is Gen Z’s cultural passport to what’s next. The Boutique card ‘unlocks’ the best of what’s next, so you can keep playing.
With that in mind, we created a one-of-a-kind object from scratch: The Playbox. An object that serves as a conduit for what’s next in culture and only unlocks with the tap of a Hyundai Card. We partnered with three culture makers in Seoul: actor/singer Jo Yuri, rapper/musician ph-1 and beauty connoisseur Jio Siwoo. We worked with them to curate ultra-covetable, custom items to lock inside the Playbox for their fans to win. Our launch film & supporting content paved the way for three in-person events in Seoul where we each person in attendance got a chance to open the Playbox but only one Boutique Hyundai Card opens the Playbox.
Role: ACD | ECD: Brad Jones | Design: Camilo De Galofre | Editor: Brian Close | And many more people!! Chelsea Kim, Sarah Olicker, Colin Neff, Mo Said to name a few.
